Secrets to My Collaboration Success: Google, AstraZeneca and Royal College of Physicians Give the Inside Scoop Part 3

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Secrets to My Collaboration Success: Google, AstraZeneca and Royal College of Physicians Give the Inside Scoop Part 3

Today we continue a recap of web collaboration issues discussed at AV Huddle, a recent symposium we hosted with Poly. For Part 1 of this post, click here.

One of the great difficulties in building enterprise-grade collaboration and web conferencing tools is striking the right balance between ease of use and security. What worked for consumers don’t always work for workers–enterprises simply require more.

Unfortunately, this often renders feature-laden enterprise tools more prone to technical difficulties where the stakes are much higher than they are at home.

“I came to AV management with a healthy amount of skepticism,” said Ben Pain of the Royal College of Physicians. “Nothing is plug and play, nothing is intuitive, and nothing is as easy as it says on the box.”

Balancing Ease of Use with Functionality and Customization

One mistake conferencing tech vendors commonly make is taking the cookie cutter approach. Consider the differences between a large manufacturer and a small one. Now consider the differences between a manufacturer and a law firm. One size does NOT fit all.

That’s why organizations are choosing the conferencing tools with the features that best match their needs.

“We ask the product team, how is your product going to make our users more productive? How would we measure that increase in productivity?” said Google’s Gary Keene. “We go into the process knowing what success would look like.”

Security: Stopping the Good and Bad

The problem with security in collaboration and conferencing tech is it not only stops the bad guys, it sometimes gets in the way of the good guys, too. If there’s a way to circumvent security tech or procedures, you can bet workers will. When the priority is getting the job done, security can often seem like one big unnecessary hassle.

Organizations need to secure and maintain control over what’s shared during meetings. This much is true. But if vendors want their technology to take hold within the enterprise, it needs to include security capabilities that don’t require extra work.

Replicating the In-Person Experience is Not Enough

The core frustration with web conferencing tools often boils down to simply wanting to get on with the show. Teams want to meet. They want to work together. They want to collaborate. They don’t want to troubleshoot. They don’t want to become IT.

In other words, people would really rather just be in the same room together than have to deal with tech.

And so the real challenge facing developers and organizations is not to build and adopt tools that merely replicate in-person collaboration. Instead, it’s to build and seek out tools that can actually enhance the collaborative experience beyond what an in-person meeting can offer–whether it’s in person or not.

Kaptivo thanks Poly, AstraZeneca, Google, and the Royal College of Physicians for making our A/V Huddle such a success! We look forward to hosting more symposiums that can help collaboration and conferencing continue to evolve for the modern enterprise.

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